Every person who wears glasses or contacts and shops for them in person is involved in a struggle. It should be noted that going through the arduous process of scheduling an appointment with an optician, selecting the appropriate frames, reviewing the various styles and options available, selecting the glasses, and then waiting a few days to receive the customized glasses puts a lot of patience and time to the test.

To address these issues, a solution was developed, which is now materialized in the form of Lenskart, India's largest eyewear retailer. This platform has greatly transformed the chaotic eyewear market by streamlining the entire method. This platform began with the goal of delivering contact lenses, but as time went on, it expanded its range to include prescription glasses and sunglasses in its exclusive collection. Have you ever wondered about the journey that led to this great business platform and where it is now?

It's important to remember that LensKart is an e-commerce platform that focuses on eyewear accessories. The platform operates in both online and offline distribution modes, giving clients the option of purchasing products online or at one of the company's own offline locations. The organization primarily provides a variety of services, including home eye exams. It's worth noting that LensKart was awarded the designation of Unicorn company at the end of 2019.

Given the current state of the market, the platform offers over 5,000 different designs of frames and lens options. It has 460 locations across India where it manufactures, assembles, distributes, and supplies its products. The company's portfolio covers a wide range of eyewear goods, including spectacles, sunglasses, goggles, reading glasses, computer glasses, contact lenses, frames, anti-glare lenses, and eye accessories.

It was thought that the issue at hand was that only a small percentage of people wearing spectacles out of all those who require them and that this point needed to be emphasized. To help with this process, Lenskart conducts 15,000 eye tests every day in order to provide affordable eyeglasses while also ensuring that they are of the highest quality and fashionable in nature.

It is critical to comprehend Lenskart's business model. Peyush Bansal claimed in an old interview that the site had an inventory-led business model, with the designs eventually being passed on to the producers. This inventory-based methodology, as well as Lenskart's supply chain, helps the company keep its product prices under control.

Another aspect contributing to its success is the absence of a middleman, which allows the company to pass on all of the benefits to customers at a reduced cost in the form of nearly 70% lower prices. Lenskart.com frames are made using robotic procedures to provide micro precision glasses that are accurate to three decimal points.

In order to optimize the entire process for their consumers, the platform also supports services such as 3D trial services. This company's market strategy is mostly aggressive, with the initial frame provided free of charge to first-time customers.

In general, the corporation is currently pursuing the omnichannel retail concept. According to this business model, the company provides both online and offline services. The key motivation for doing so is that customers are wary of purchasing eyeglasses products online because they want to personally inspect the quality, therefore LensKart provided both offline and online services to help them through this process.