When OPPO joined the Indian market, it was already a thriving smartphone market. However, the brand quickly rose to prominence as a result of its excellent offerings and increasing sales. OPPO demonstrated its supremacy in the Indian smartphone industry by increasing sales by more than seven times in just over a year during FY17.

However, success did not come easily. OPPO has worked hard to achieve its current level of popularity by focusing exclusively on the Indian market. Initially, it was the brand's offline retail channels, which collaborated with a large network of smartphone dealers to maintain the brand on top.

Then there was the collaboration with one of India's largest e-commerce platforms, where the brand's flagships could be purchased exclusively. Not only because of its marketing technique but also because it met consumer demand at various price points. OPPO has assured that it delivers significant innovation and uncompromised quality — always — with devices ranging in price from Rs 10,000 to Rs 60,000. Isn't it proof enough since their emblem is prominently displayed on the Indian cricket team's jerseys?

OPPO arrived in India at a time when good smartphones were exorbitantly priced, while affordable smartphones were nothing more than toys with limited features and specs. OPP0 saw this problem and established a reputation for offering high-quality, innovative products that caused the bigwigs to take notice of this newcomer.

OPPO has been focusing on making camera phones while also pioneering mobile photography technology advancements, ushering in a new era of selfie beauty. According to IDC, OPPO was the fourth-best smartphone brand in the world in 2017. OPPO now serves over 200 million young people around the world with exceptional smartphone photography experiences.

An examination of OPPO's progress in India with its creative and high-quality offers With their debut smartphone, the OPPO Ulike 701, the firm established a precedent that they are serious about smartphone photography.

They capitalized on the selfie revolution by creating a high-quality product for millennials that they could relate to. It was the first smartphone with an inbuilt 'Beautify' feature at the time. Beauty 4.0 is now available on OPPO smartphones, allowing for crisper and sharper photos.

Then there was the OPPO Ni, which was the world's first smartphone with a rotating 13-megapixel camera that could be used for both the front and rear cameras. At the time of its release, this was one of the most unusual features.

OPPO originated in China, but the company is working hard to establish itself in India. Their endeavor to "Make in India" is absolutely admirable. The government has given the brand permission to build a second manufacturing facility in Greater Noida, which will open in 2019. When completed, the factory will be capable of producing 50 million gadgets per year. Their first production facility, also in Greater Noida, can produce 15 million smartphones each year and currently employs roughly 4,000 people. 'Talk about in-house branding.'

Those who attempt and keep trying attain and retain success, according to a well-known philanthropist. And OPPO appears to be heeding this motto with its constant efforts to remain a favorite with Indians. People benefit the most when their favorite brand consistently delivers high-quality products. In India, OPP0's path can be summarized in two words: innovation and quality!