Music is an indispensable element of our life; people seldom go a day without listening to music. When that music comes from boAt items, it just enhances the experience, both visually and audibly. It is a prime example of the fact that 'Not every company needs a unique business idea,' since boAt has taken the market by storm and is about to launch its IPO.

The company offers a wide selection of items, including headphones, earphones, speakers, portable chargers, and luxury cables. There have been outstanding brands on the market that offered a wide choice of products, but the problem with them was that they were either prohibitively expensive or aesthetically unappealing. This is where the boAt lifestyle ushered in the change. With its trendy products, this India-based firm has been able to attract clients.

The history of boAt Lifestyle isn't particularly illustrious. It is a Delhi-based firm founded by Aman Gupta and Sameer Mehta in 2016. The business describes itself as a lifestyle brand that sells trendy consumer electronics. boAt Lifestyle was founded with the express purpose of providing millennials with inexpensive, durable, and most importantly, "fashionable" audio devices and accessories.

It began as a cable producer and marketer but has since expanded its product line. It now sells a wide range of trendy electronic items, including portable chargers and luxury cables, as well as headphones, earphones, and speakers. The company is quickly expanding, and its services are already available to millions of 'boAtheads' (A term the company uses for all its consumers and brand ambassadors). Despite the fact that the voyage took only four years, the company now has over 800,000 satisfied consumers.

BoAt provides an incredible assortment of earphones, earbuds, headphones, and wireless speakers that stand out owing to the company's high quality, low prices, and world-class designs. BoAt is India's top earwear audio brand, having been founded in 2016. Users can experience both spirit and energy at the same time thanks to the company. 

boAt Lifestyle is a young firm that has only begun to venture into the vast world of audio products. Despite the competition, though, the numbers seem positive for them, as they continue to climb. During its first two years, the company suffered. Aman and Sameer began with a capital of approximately $3 million, which came from the two founders.

Kanwaljit Singh of Fireside Ventures made a $60 million investment in the company in 2018. Singh praised the entrepreneurs' ability to recognize white areas, as well as the product's quality and appropriate targeting. In the market, the company is consistently functioning well. Its domestic sales alone had surpassed Rs 100 crore. The company has grown from two founders to a 35-member team with offices in the top two metro cities of Mumbai and Delhi.

In the earwear category, boAt audio was the leading brand in 2019, with a market share of 27.3 percent. It generated Rs 500 crore in revenue in FY 2020, up 108.8% from Rs 239.44 crore in FY 2019, and the company has been profitable for five years in a row.

In the beginning, boAt mostly offered its products through e-commerce sites such as Amazon and Flipkart. The company now has 5,000 retail locations and is supported by 20 distributors. According to the corporation, it sells 10,000 units per day and four million units per year. It claims to have serviced over 20 million Indians to date.

What led to the growth of BoAT. 

• Improvise And Put The Customer First: The company has a specific term for its community of users. Anyone who owns a boat product is anointed as bolthead and made a part of the clan. This gives users a feeling of belonging. The company believes in closely observing the needs of users and developing products accordingly.

• Representation As A Lifestyle Brand: BoAt marketed itself as a lifestyle brand, which enabled it to sell itself as a brand that can stand out from the crowd. The BoAt product line contains products that are visually appealing and appeal to the target audience of young people.

• Target Audience: BoAt identified the right target market and stylized its product to appeal to them. The aesthetically appealing designs drew in the crowds and ensured that the product sold well.