Introduction:

Company Type- Public

Established year- 2008

Founders- Anil Ambani

Headquarter- New Delhi, India

Services- Business-Economy news channel

Countries initiated the in- India

Currently operating in- India

BTVI (Business Television India) was formerly called Bloomberg TV India, Bloomberg UTV, and UTVi. It was founded by Anil Ambani in April 2008. It was a 24-hour news channel that covered the business economy genre. It was run by BNPL (Business Broadcast News Pvt. Ltd). News on Industry, Business, Stocks, Economy, Markets, Telecom, Personal Finance, and Technology was broadcasted by BTVI.

Details:

BTVI was mainly popular for its news coverage of various genres of news reporting. The best part was that it delivered news 24-hour. But, due to uncertain circumstances, it failed in its motive. It happened mostly because of the owners' poor decisions and hectic moves.

The reasons behind BTVI’s failure are described below:

1. Poor decisions
2. Financial crisis for several months
3. Lack of knowledge about the market
4. Negligence among the service providers
5. Unable to raise funds
6. Poor decisions from the promoters
7. Poor financial management
8. Little efforts to bring out the best
9. Cost of lost opportunity
10. Poor marketing strategy
11. Poor situation handling
12. Undisputed leadership 

BTVI was an English news channel that ruled the world of news by providing the most exclusive news before any other channels. But BTVI encountered a massive downfall all of a sudden. On 1st August 2016, after a settlement between Bloomberg LP and Business Broadcast News, it was decided that they will not be going to renew their seven years old licensing contracts. Then the channel was renamed BTVI from Bloomberg TV India. Later several other news companies came into the scenery, and BTVI failed to catch up.

More and more people were migrating to other news channels. BTVI went into a dormant state and failed to wake up to changing the dynamics of the market until it was too late. On and from 31st August 2019, BTVI suspended the broadcast without mentioning any prominent reasons.

The management tried a lot to rescue the situation, but all the efforts were in vain. BTV was also having talks with a South Indian Businessman for raising funds but eventually failed to seal the deal because of factors like liabilities. And the promotes decided to shut down the operations of the channel.

BTVI was going through a huge financial crisis for several months. And the company did not want to increase the financial burden. Even as per a report, the salary of the employees was not credited in the last month. 

Expected Solutions:

BTVI news channel was overall successful but mostly failed because of poor financial management, improper planning, and hectic moves. For solving the problems, BTVI could have hired a better management and service providers' team.

The promoters could have sealed the deal with the South India-based businessman for keeping the financial balance of the company intact. It should have opted for alternative planning, or a plan B was necessary to keep the company alive.

Conclusion:

The BTVI news channel was started about 13 years ago. It started its journey to serve the best news to the people of its country. But, due to poor decisions and unfortunate circumstances, it collapsed. The financial crunches it went through were unbearable for it, and it did not want to drag the financial burden, and thus decided to go for the permanent shutdown. The end of the company was inevitable because it was unable to pay even the rents. 

Key learning:

BTVI was successful at the beginning. But, due to improper planning and poor strategies, their plan eventually failed. So, it is very important to understand the market demand and current situations. Instead of changing the career plan, one must look at their competitors and learn from their methods of operating. Stay focused, have robust planning, create an efficient team, and shape your ideas into reality.